Fulfilling requests by a retailer or distributor who asks for specific data for specialized needs—such as stock and lead time data for inventory management, cost data to update end-user pricing, or even product images for brochures and catalogs—, is as simple as pulling partial data out of your centralized data hub; There is no need for hours of manual spreadsheet work by account managers or salespeople.
Most retailers do not have the technology, processes, and very importantly the product-knowledge, to properly market your products, or address end-user questions and concerns. This lack of good information at the point-of-sale translates into lower sale conversions when compared to a fully-informed point-of-sale that has reliable data from the source, i.e. you, the manuafacturer.
By providing a flow of good data from your centralized information hub, through your distributors and retailers, to the end-user, the whole sales mechanism is better-prepared to close more deals, whether the point-of-sale is on a website, phone call, or in a store.
Each type of venue for sales and marketing used by retailers, has different data requirements to sell or market your products, e.g. images are required for products in order to be advertised on Google Search, shipping lead time data is a great sales tool on websites, etc. Many retailers only represent a portion of your products, due to the manual effort involved in aggregating data required for these different venues.
By maintaining a centralized data hub that makes it easy to expand, improve and access data, an increasingly larger percentage of your products will meet different data requirements, resulting in an increased catalog coverage throughout your supply chain.