Managing E-commerce Tips & Accounts of E-Commerce Technology & Internet Marketing Management Tasks

eVar

This is a term used by Omniture™ to define an event variable which is a metric (e.g. number, text string, currency, etc.) that is associated with various success events or conversion metrics allowing such events to be qualified, quantified or further broken down.

An example would be the keyword used in a website search query or the number of results returned for the same query.